AB Tasty & VWO
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About AB Tasty & VWO
AB Tasty and VWO brings together two pioneers in experimentation and digital experience optimization to create a global category leader. Serving more than 4,000 customers worldwide and generating over $100 million in annual revenue, their platform enables organizations to optimize digital journeys through experimentation, feature management, AI-driven personalization, and behavioral insights. Trusted by leading global brands—including Samsonite, USA Today, Sephora, Forbes, Amway, Hilton, and Air Europa—the combined company supports organizations across retail, travel, financial services, SaaS, and media.