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EightSix helps brands and agencies make clearer, more defensible decisions around music and sound. With its Brand Studio, EightSix combines creative excellence with technology: AI-powered audio analysis, consumer testing, and the proprietary mDNA framework make music strategy measurable and scalable. Clients include OTTO, Siemens Home Appliances, DEICHMANN, and Ferrero. Founded as 86Tales, EightSix is now a 15-person agency in Berlin with one clear mission: treat music like brand design. With clear rules, shared understanding, and confident commitment.