OMR 2026
Mawave

Mawave

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About Mawave

Mawave – Europe’s leading Agency for Social Media Outcomes – translating consumer brands into social media. With nearly €200 mio in advertising volume, the Social Lead Agency behind brands as DHL Germany, Jack Wolfskin & ATU manages the largest social media budget of any independent agency in Europe. The secret to success lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through complete reintegration of media, creative, and production crafts. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoped-for virality – consistently guided & measured against client-relevant business objectives along the marketing funnel.