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With over 30 years' experience supporting clients in product, brand and corporate communications, PUNKT PR takes a systemic approach to PR, viewing communication as a networked interaction. Together with specialised partners in media monitoring and software development, the agency is working on a new technological solution for communications managers in all industries. This collaboration brings together editorial experience, analytical expertise and technological strength. The result is a platform that simplifies modern PR processes, reveals connections, and illustrates relationships between topics, target groups, and measures. Initial insights will be presented at OMR 2026.