Founder & Publisher
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About Founder & Publisher
Alexander Graf is a leading figure in European e-commerce and the platform economy. As co-founder and co-CEO of Spryker, one of the world’s most successful composable commerce platforms, he has been driving the digital transformation of retail and industry for years. With over 20 years of experience analyzing commerce trends and building digital business models, he has co-founded several successful companies—including Spryker, Etribes, and the Amazon agency Factor A. He is regarded as a sought-after thought leader who explains complex developments in the platform economy in a clear and practical way. He is the author of the industry bestsellers “The E-Commerce Book” and “Winning in the Platform Economy,”