Trustpilot
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About Trustpilot
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. In the increasingly AI-driven search landscape – where 58% of consumers already use AI tools instead of classic search engines – verified reviews are becoming crucial, AI-prioritized signals that shape answers and recommendations. Today, Trustpilot has over 330 million reviews and 60 million monthly active users worldwide.