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About Asseco Business Solutions S.A

Asseco Platform is an enterprise-grade Sales & Retail Execution ecosystem built for FMCG and Pharmaceutical manufacturers — the technology layer between strategy and what actually happens in the store. Our integrated platform combines five capabilities that FMCG commercial teams typically stitch together from multiple vendors: Sales & Retail Execution (SFA + Perfect Store + AI route optimisation), Retail Image Recognition (on-shelf compliance via AI/computer vision), Trade Data Hub (sell-out data integration from distributors and wholesalers), Trade Terms & Settlement (automated B2B contract reconciliation), and Third Party Field Execution (extending execution visibility to merchandising agencies and distributors). Brands like Nestlé, Coca-Cola, Heineken, Kraft Heinz, L'Oréal, Bacardi, Mars, Ferrero and others use Asseco Platform to run their field operations across 62 countries. Recognised 9× Best-in-Class by the Promotion Optimization Institute (POI 2025), listed as a Gartner Representative Vendor for Retail Execution Management, and ISO/IEC 27001:2022 certified. Part of Asseco Group, the 6th largest software producer in Europe.

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